About NARU

NARU is a mindful community platform to empower social impact.

NARU is a mindful community platform to empower social impact.

NARU is a new-generation social platform to empower human impact.

Our Why 💭

As Gen-Z founders, we know how hard it is for the social dilemma generation to focus on personal-development.


That is why we created NARU. To provide a new way to grow and achieve with friends.


  1. Empower yourself to find, experiment and break down the steps you need to achieve.

  2. Let your close community keep you accountable by watching your progress and encouraging you to keep going.

  3. Share the realities of your story and inspire others walking on the same path as you.


The movement starts from our belief in one thing- that you can start the journey.

Picture of Michelle with her friends meeting post-covid pandemic (2021).

The Origins Story 🛖

  • 2020

    Initial Ideation & Founders

    NARU originated in 2020 for the AIESEC student club at The University of Melbourne during the covid-19 pandemic.

    Launched an MVP in 6 weeks for 20 testers from AISEC student club.

  • 2021

    Testing the Australian Market

    Conducted extensive surveys and interviews with 50+ Gen Z social-media users in Australia.

    Internal app testing with 3 focus groups, gaining interest of students and fresh graduates.

  • 2022

    First Community partnership

    Shifting our perspective to wider communities, we partnered with Uncommon Collective.

    This allowed us to focus on founders & creatives in the Australian start-up ecosystem.

  • 2023

    Beta-testing with UC Community

    In collaboration with UC, we designed features for communities within the NARU's platform.

    We ran two successful beta-testing cohorts with NPS score of 8.75 from 20 unique testers.

  • 2024

    Public Launch of the NARU App

    Establish NARU as the new-gen community platform to empower human impact.

    Launch and onboard new communities on the NARU platform. Iterate from member feedback.

  • 2025

    Build for One, Build for All Communities

    Build NARU's community dashboard to allow communities to flourish and grow on NARU.

    Continue to parter with early communities and create unique member experiences.

  • What's coming next? 🤔

NARU in a Nut-shell 🥜

01 Vision

To reconnect the world through socially impactful communities.

02 Mission

To create a safe space for every human to grow through social accountability.

03 North Star

To empower 1 million communities to make a sustainable impact through UNSG's goals 3 (well-being) and 4 (equitable quality education).

The Power Team 🥷

  • Michelle EW

    Co-founder, Product

    Lead designer and product owner of NARU with 3+ years working experience.

  • Khairi Johari

    Co-founder, Software

    Lead technical full-stack developer of NARU with 4+ years working experience.

  • Your name here?

    Cool New Role

    We are always looking for passionate members to join us. Will you be next?

Our Values ❤️

Empower through empathy

We are empathetic to ourselves, and therefore empathetic to others in our community. We listen to diverse perspectives and do not judge individuals for their lived experiences and opinions.

We are empathetic to ourselves, and therefore empathetic to others in our community. We listen to diverse perspectives and do not judge individuals for their lived experiences and opinions.

We are empathetic to ourselves, and therefore empathetic to others in our community. We listen to diverse perspectives and do not judge individuals for their lived experiences and opinions.

Strive for the “greater good”

We are altruistic in striving for the best, no-harm solution for everyone. We actively seek to strengthen our planet through advocating for minority and vulnerable communities.

We are altruistic in striving for the best, no-harm solution for everyone. We actively seek to strengthen our planet through advocating for minority and vulnerable communities.

We are altruistic in striving for the best, no-harm solution for everyone. We actively seek to strengthen our planet through advocating for minority and vulnerable communities.

Hold each other accountable

We thrive together by having honest conversations with each of our stakeholders - members, partners, volunteers and ourselves. We support each other through hardship, and celebrate the wins.

We thrive together by having honest conversations with each of our stakeholders - members, partners, volunteers and ourselves. We support each other through hardship, and celebrate the wins.

We thrive together by having honest conversations with each of our stakeholders - members, partners, volunteers and ourselves. We support each other through hardship, and celebrate the wins.

Build with 1 purpose

We believe that sustainable impact begins with alignment of the collective purpose with our own. We commit to 1 shared purpose in mind - to empower human impact that uplifts the world.

We believe that sustainable impact begins with alignment of the collective purpose with our own. We commit to 1 shared purpose in mind - to empower human impact that uplifts the world.

We believe that sustainable impact begins with alignment of the collective purpose with our own. We commit to 1 shared purpose in mind - to empower human impact that uplifts the world.

Help everyone be better

We believe that learning is the key to innovation. Throughout our journey, we aim to make research and technology that is openly accessible to those who may benefit from it

We believe that learning is the key to innovation. Throughout our journey, we aim to make research and technology that is openly accessible to those who may benefit from it

We believe that learning is the key to innovation. Throughout our journey, we aim to make research and technology that is openly accessible to those who may benefit from it

Love our mission and want to work together?

Love our mission and want to work together?

Love our mission and want to work together?

Join or colloboarate with us.

Join or colloboarate with us.

Join or colloboarate with us.

Drop a message for us and we'll write back

Drop a message for us and we'll write back